Making a movie is a huge undertaking for any production company, whether you’re a household name or a small indie brand. After completing such a difficult endeavour, you want your film to do as well as possible, with as many viewers as you can get. Unfortunately, no one will watch your movie if no one knows about it. That’s why a good marketing campaign is crucial to your movie’s success.
If you invest a large amount of time and money into turning your creative vision into a fully-fledged movie, then it’s worth investing in promoting that movie. Without proper advertising, your film project is destined to fail before it even begins. Any investment that you make into high-quality promotions and marketing will pay for itself, as well as returning a heavy profit.
Why Hire Marketing Experts?
You can’t just rely on any marketing campaign to successfully promote your film. Only a high-quality, well thought out campaign will really make your film stand out from the rest and provide you with true fans who will find your movie and instantly fall in love with it.
There is a lot of work that goes into promoting a film, and this is more work than can be taken on by a film producer, director, or small production team by themselves. Professional movie marketing companies are an invaluable tool for having your movie reach a wider audience and produce larger revenue than it would have without the help of marketing experts.
There are several tactics that movie marketers will use to successfully promote your film. These provide the best results used together.
Trailers and Posters
A good marketing company will create eye-catching trailers that will have viewers waiting anxiously for the full-length version. These companies will have experienced editors to put together a winning trailer to ensure that people will be wanting to watch your film before it’s even released.
Promotional posters for your film should also have a similar, though lesser, result if they are designed well. They’re used to give the potential viewers an idea of what your film is about without giving away too much detail.
Teasers are similar to trailers, however they are normally longer and may not show actual film footage. They give the audience a glimpse of your movie, as well as an idea of what to expect without revealing any of the plot. This is a particularly effective method to entice viewers to become curious about your film, and in turn, excited to watch it.
Social Media Marketing
With social media sites, such as Instagram, Twitter, YouTube, or Facebook, being as popular as they are these days, it would be crazy not to utilise these tools when promoting your movie. A qualified marketing team will analyse your film and target audience and find the best way to advertise your film across all these channels.
This form of social marketing, used together with traditional marketing methods of trailers, posters, and teasers, will easily turn your movie into a successful brand if you have these needs taken care of by a professional, experienced marketing company.